DON'T BE OFFENDED. WE'RE NOT SAYING EVERYONE IN YOUR AREA IS THE SAME.
However, most neighborhoods do consist of families with similar traits. It makes sense. People who have similar incomes, lifestyle habits, education levels, ethnicities, etc tend to think alike and choose the same neighborhoods.
2. Many businesses draw customers from nearby.
IN FACT, 90% OF RETAIL CUSTOMERS COME FROM WITHIN 3 MILES OF THE LOCATION!*
For businesses with a physical location, the 3-mile radius around your location is where you will find the majority of your customers. Customers of restaurants, gyms, medical practices, schools, auto shops and many other businesses tend to choose these businesses because they are conveniently close by.